Advertise in IDYB

IDYB reaches every library of the Indian Armed Forces and officers preparing for promotion examinations as well as competitive exams, besides the higher echelons of the government and ministries. For top executives and qualified professionals, IDYB is distributed free of cost so that it reaches all the decision makers.

Indian Defence Yearbook is the ‘Bible’ for all defence professionals. It provides them with hard-to-find information and balanced analyses of all events and developments of the year. Army HQs have repeatedly recommended IDYB for all unit and formation libraries every year.

IDYB content, number of pages, images & illustrations, design, layout, production quality and price have ensured that it is a cut above other annuals of its genre.

IDYB is as popular with domestic as with overseas advertisers - an essential test of a journal’s popularity and reach. IDYB follows a policy of fair pricing to provide value-for-money and also provides cost-effective opportunities to showcase your products and services effectively. We are open to innovation.

IDYB  is non-controversial. Government companies also patronise IDYB for their advertising. IDYB opinions and analyses are respected amongst the official defence and security community.

IDYB, combined with IMR, DQ and the IDYB Defence Trade Directory & Buyers’ Guide, offers an unbeatable package for maximum impact at the lowest cost.

Advertising in Indian Defence Yearbook provides all-year-round recognition of your Company and products and higher recall amongst the Indian defence forces and defence industry sector.

IDYB is in the 17th year of publication. IDYB has become an essential reference book in all units, regiments, formations and institutions in the three Services. Individual subscribers are growing by the day. It is, by far, your best choice of media for advertising.

Positions Available

Indian Defence Yearbook accepts advertising for the following positions in full colour Click to download
Mechanical Data

  • Back Cover
  • Front Inside (2nd) Cover
  • Page Facing 2nd Cover
  • Back Inside (3rd) Cover
  • Page Facing First Title Page
  • Page Facing Second Title Page
  • Page Facing Contents Page

Important Dates
Publication Date: 1 July
Others & Material Deadline: 15 June

Check Availability of Premium Positions

Name Availability

Download Media Kit

Rate List

To obtain the latest rate list and offers for advertising in IDYB please submit the form below:

How to Book

1. Send your Insertion Order on the Form provided or by a simple letter by fax or mail.
2. An Invoice will be sent to you confirming the space booked.
3. Send advt material to reach latest by 1 June.
4. For payment see "How to Pay" below.

How to Pay


1. Payment may be made by draft/cheque or bank transfer. All charges to be borne by Advertiser.

2. Cheques to be in favor of "IMR Media Pvt Ltd". 

3. For bank to bank transfer our bank account details are as follows:    

    Name of Account:  IMR Media  Pvt Ltd

    Bank Account No: 0032604226

    Bank: Citibank, New Delhi.

    IFSC Code:  CITI0000002

    MICR Code: 110037002




For queries and booking of advertisements please contact 

Chetan Sharma, SGM (Business Developmen) (

Tel: 9582649664.


IMR Media Pvt Ltd
8A Ashok Marg, Salokhra
South City 1 Enclave
Gurgaon 122001, India




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